The Best Way to Appeal to LGBTQ Consumers Is Really Quite Simple: Embrace the Rainbow

The Best Way to Appeal to LGBTQ Consumers Is Really Quite Simple: Embrace the Rainbow
- In 2017, Hornet commissioned Nielsen to study how consumers respond to advertisements featuring LGBTQ representation. The results were stunningly conclusive: respondents had greater brand recall, affinity, purchase intent and recommendation intent when viewing LGBTQ-themed advertising than ...